I've actually worked on food photo shoots (yes really) and have grown a little tired of seeing the following wherever I look... (though I can't say I've not been guilty of any of these on occasion!)
1. Filters. Instagram etc. Said so many times before, but your rustic film borders do not fool be into thinking you have a darkroom and are hand developing Ilford FP4. Neither do your crappy blurry vignettes make me think you're using No2 on this list.
2. Shallow depth of field. Wow, so dramatic. Only one crumb of crumble is actually in focus, very helpful. Actually one of the easiest effects you can do, providing you have a lens with an aperture wider than 2.8. Which every SLR basically comes with. Boring.
3. The vertical downshot. Ooh how clinical, how functional. Yes, like we all hold our heads like horses directly over our plates and look down.
4. The black and white kitchen sweaty shouty action shot. A staple since the 90s, with Marco Pierre White's 'White Heat'. Very tired now. We all know kitchens get a little sweaty & shouty. Non-story.
|At the time, it was groundbreaking|
5. Exaggerated saturated colours. It's not cross-processed Fujifilm from 1985. It's Photoshop.
|Paul Winch-Furness using also 1 and 3|
7. Things in threes. So zen like. And while you're at it, why not snake them towards us combined with 'The Tilt'?